Modelo de gestión empresarial basado en las teorías del pensamiento administrativo para dinamizar las MYPEs de confecciones del parque industrial Ate-Vitarte, 2019

La administración de la actividad económica de los propietarios de las MYPEs está basada en la experiencia empresarial a expensas de los conocimientos académicos, que los limitan desarrollar una Gestión Empresarial (GE)con mayor competitividad. Una solución a este problema es el empleo del modelo de GE que dinamiza las actividades productivas de estas organizaciones. El objetivo de la investigación fue diseñar un modelo de gestión empresarial basado en las teorías críticas del pensamiento administrativo para las MYPEs de confecciones del Parque Industrial Ate-Vitarte. El tipo de estudio fue descriptivo cuantitativo. La muestra estuvo representada por 101 empresarios. Los resultados del análisis de regresión lineal múltiple evidenciaron que el r2 ajustado de Gci = 0.898, Gv = 0.781. Ge = 0.679, Gf = 0.737 y Td = 0.495. Conclusión fue el modelo GE motivó a los empresarios ser agentes de cambio en su entorno social y económico, usar los elementos de la administración y criterios del pensamiento administrativo con mayor conocimiento e información. Los hallazgos de sus conceptos, teorías y utilidad metodológica servirán para la construcción de futuras líneas de investigaciones que cubrirán otros espacios vacíos aun por investigar.TesisLIMAEscuela de PosgradoModelos y Desarrollo Empresaria

e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior

e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior

The Entrepreneurial Ecosystem in the Eastern Cone of Lima as a Predictor of Competitiveness and Sustainable Development

Great changes and contradictions have occurred in the economy in recent years, forcing entrepreneurs to seek solutions to increase competitiveness, maintain growth and implement mechanisms that can create permanent solutions in the future, thus promoting development. In this context, the aim of this study is to investigate whether the perception of the entrepreneurial ecosystem is a significant predictor of the perception of competitiveness and sustainable development in the Peruvian case. For this, a structural equation model was tested using data obtained from a convenience sampling method (n = 240) along with a 32-item scale, which was adapted and validated using an exploratory factor analysis. Participants of this study were actors from the entrepreneurial ecosystem of the eastern cone of Lima, 79.1% of whom were entrepreneurs and businessmen (6.2% from the industrial sector, 50.5% from the commercial sector and 22.4% from the service sector); the remaining 20.9% of the sample corresponds to university professors, students, directors and advisors of incubators and accelerators. Findings of this study suggest that the perception of these actors of the entrepreneurial ecosystem has a significant effect on its perception of competitiveness and sustainable development